play loud!, the label for film and music, is proud to announce an entire Guru Guru package. The reissues of the original first two Guru Guru albums has been made possible through the fact that Guru Guru regained ownership to their masters. Ufo (1970) and Hinten (1971) will be released for the first time fully authorized by Guru Guru. All other legal or illegal downloads are not authorized by the band. Only with the play loud! releases the band is being paid. Also, play loud! sticks to their idea of chronicling and archiving special moments in history. Within the package there is a full 106 min live show from 2010 filmed for the “play loud! (live) music series”, an 84 min extensive conversation with drummer Mani Neumeier from 2011, in which he also comments on never-before-seen archive footage of “Kunstzone Munich 1971”, both filmed for the “play loud! (live) word series” and three audio downloads of Guru Guru live shows from 1970, 1972 and 1973.

Guru Guru is a German Krautrock band formed in 1968 as The Guru Guru Groove by Mani Neumeier (drums), Uli Trepte (bass) and Eddy Naegeli (guitar) later replaced by American Jim Kennedy (guitar). In time for their debut in 1970, Ax Genrich had replaced Kennedy to solidify the classic Guru Guru line up.

Guru Guru were related to the free jazz music scene both through their work with Swiss pianist Irène Schweizer and through Neumeier, who had already won several jazz prizes. The band was also influenced by psychedelic rock artist, such as Jimi Hendrix, Frank Zappa, The Crazy World Of Arthur Brown, Rolling Stones and early Pink Floyd. Among the band's friends were Amon Düül, Can and Xhol Caravan, with whom Guru Guru played jam sessions.

Guru Guru's live performances in the late 1960s and early 1970s were politically left-oriented. They organized concerts together with the Socialist German Student Union, read political texts between the songs, and sometime played at the jails. Their shows were extravagant and anarchistic, some of the musicians lived together in a commune in German Odenwald region, experimented with hallucinogens (one of their songs is titled The LSD March/German: Der LSD-Marsch). Mani Neumeier is one of the organizers of the annual Krautrock-Festival Finkenbach.