About us

Our company

play loud! is a Berlin-based film production company and film and music label, founded in 1997 in New York by filmmakers Dietmar Post and Lucía Palacios. Since 2002 the office is based in former East-Berlin (Germany).
Similar to many writers and musicians, such as, Mark Twain, Walt Whitman, Can, ESP, Ton Steine Scherben, Dead Kennedys, EA 80, and Einstürzende Neubauten play loud! productions releases their films on their own film and music label.
Critics have called Post and Palacios the German counterpart to the American directors D.A. Pennebacker and Chris Hegedus. Like Pennebaker and Hegedus, Post and Palacios shoot and produce their own films.
In 2008 they received the prestigious Adolf Grimme Award (the German TV Oscar).

Our team

Dietmar Post (director, producer, writer) was born in Espelkamp (Germany) in 1962. He studied Television, Theatre, and Cinema Studies and Spanish Language at the Free University of Berlin and at the Complutense University of Madrid.
Between 1995 and 2002 Post worked and lived in New York. He attended film school at New York University (SCE) where he made his first short film, the award-winning "Bowl of Oatmeal". His second short film "Cloven Hoofed" premiered at the Rotterdam Film Festival in 1998. He is the director of documentary films such as "Monks - The Transatlantic Feedback" (Grimme Award 2008), "Reverend Billy & The Church of Stop Shoppin"g and "Klangbad: Avant-garde in the Meadow"s, and the co-director of "Franco's Settlers".
Post has assisted renowned documentary filmmakers Thomas Schadt ("Wall Street"), Reiner Holzemer ("Walker Evans") and Lutz Dammbeck ("The Net").
He is member of the Association of German Documentary Filmmakers (AG Dok).

Lucía Palacios (director, producer, writer) was born in Moral de Calatrava (Spain) in 1972. She studied Cinema & Media Studies at the Complutense University of Madrid and at New York University (NYU).
She has collaborated as service producer and production manager on films, such as, "The Nomi Song" (Andrew Horn) and "La Espalda del Mundo" (Javier Corcuera). She has also worked as producer for the Spanish TV stations Canal+ and TVE.
She is the co-director of "Reverend Billy & The Church of Stop Shopping" and "Monks - The Transatlantic Feedback" (Grimme Award 2008). "Franco‘s Settlers" is her first feature documentary as director.
Lucía & Dietmar are currently developing several documentary film projects. She also works as voice-over talent.


SWR (Germany), ZDF/3sat (Germany), Odyssee Film -Thomas Schadt- (Berlin), Reiner Holzemer Produktion (München), Doro (Berlin), Absolut Medien (Berlin), Sugar Film Produktion (Hamburg), Peter Stockhaus Filmproduktion (Hamburg), Klangbad/Faust, Cameo/CVFilm (Cologne/Berlin), Icestorm Entertainment (Berlin), Deutsche Telekom, SPV (Hannover), Ernst Klett Verlag (Stuttgart), Cruz-Dann Productions (Madrid), Canal+ (Spain), TVE (Spain), Elías Querejeta P.C. (Spain), Munster Records (Madrid), Grey Advertising Agency (New York), The Jim Henson Company (New York), Mark Ledzian Productions (New York), DOC TV-Robert Duncan (Vancouver), Cine Impuls (Berlin), New Video Group (New York), Sundance Channel (USA), Anthology Film Archives (New York)...


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